care blogger consultant carer marketing director CMO

Making a difference to how we support carers & facilitate ageing

I’m an inadvertent Care Blogger in the same way I’m an inadvertent carer. Maud&Mum came from a frustration at the lack of ‘easy to find’ support for new carers, especially those who work. The idea being that if my learning helps one other person, that’s good. It’s my not-for-profit ‘side hustle’.

I work with health and age tech companies, care homes, domiciliary care companies, local authorities and charities to build new services and products that:

  1. engage, value and support the over 50’s in diverse work forces and society
  2. eradicate stigma attached to being old or being a carer
  3. encourage more people to feel able to care for family members at home by supporting them better, including the GP, local authority and national resources
  4. give unpaid carers a voice
  5. help people prepare for and enjoy wellbeing in older age
  6. help older people find purpose by investing their skills and wisdom post ‘retirement’
  7. ensure older people have dignified and self-determined care
  8. end the postcode lottery of care provision
  9. encourage cross political party intergenerational review of the outdated social contract. The development of a coordinated national care service that works in concert with housing, benefit and healthcare policy. 


A Bucks Primary Care Network of GPs links out to Maud&Mum here Unity Health


Click on the image (left) to listen to the ‘Who Cares Wins‘ S2, Ep1 podcast, 6/11/19 (it was blooming hot that day)

Media with Carers UK


care blogger
Radio 5 Live Drive excerpt
care blogger
Radio 4 ‘You and Yours‘ excerpt

Press advocacy

Care blogger Daily Express Daily Mirror

Daily Mirror and Daily Express, 5/12/19

care blogger working carers, Maud and mum

Click on the image (left) to read Huff Post article, 22/11/19

care blogger magazine article including Maud and mum

My Weekly Special, June 2019

care blogger closer magazine

Closer Magazine, 19-25 Jan 2019

 Speaking & panels

care blogger Carers UK AGM 2019
Carers UK AGM, 10 October 2019
care blogger Carers UK conference state of caring 2019
State of Caring Survey 2019, Carers UK. Conference 10 July 2019

The data that energises me

National data

All from Carers UK, 2019 unless otherwise stated.

  • Current estimates suggest there are between 6.5m to 8.8m unpaid carers in the UK right now, that’s about 1 in 6 to 1 in 10 of us. Together these carers save the state roughly £132bn, the equivalent of the annual NHS budget.
  • 3 in 5 of us will likely care for someone at some point in our lives and 70% of women can expect to be carers. Almost 50% of all carers are 46-65 and 25% are over 66.
  • The number of carers in the UK looks set to increase by 50% to 9.1m by 2037. Even more people will combine work with caring, and for longer.
  • Multimorbidity (living with more than one chronic disease such as diabetes, heart disease and high blood pressure) is increasing rapidly. Nearly twice as many older people in England will need 24hr care within 20yrs. The number of 65yr olds with dementia and two or more other conditions will more than double by 2035. (Newcastle Uni Institute for Ageing). Currently in the UK people can expect to live a fifth of their lives in poor health (approx 16yrs for men and 19 yrs for women, ONS 2017).
  • It’s rare for a month to pass without new figures illustrating the pressure the NHS is under.
  • To simply maintain current levels of care, Adult Social Services in England face a £3.5m funding gap by 2025 (Local Government Association)

On carers who work

  • Estimates are that between 1 in 7 to 1 in 9 carers juggle work and care. Without support, 1 in 6 will have to give up work or reduce their working hours to care.
  • That’s 600 people giving up work every day to care for an elder or disabled relative.
  • 750,000 unpaid carers also work in the NHS.
  • Employers are losing talent, skills and experience from their workforce. The cost to the economy is estimated to be £5.3 billion in lost earnings due to people dropping out of the workforce (Age UK, 2012), costing the exchequer almost £1 billion per annum.
  • Supporting carers to remain in work brings benefits to carers, their families, employers and the wider economy as a whole, ADASS June 2017 report

Local data

All from Carers Bucks, 2019 unless otherwise stated.

  • There are over 50,000 carers in Bucks (2011 census) and growing. 1 in 4 of Bucks residents are likely to be a carer at some point in their life.
  • Each year, carers in Bucks save the NHS over £201m.
  • Dept of Health research has calculated that £1 invested in an adult carer generates a £10 saving to the local authority social services budget.
  • If just 18 carers decide to throw in the towel and their loved one goes into a residential home, the bill shared by the local authority and the family is typically £0.5m.

Other care blogs to visit